Department of Marketing

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. (American Marketing Association) The Marketing major is concerned with all aspects of anticipating and controlling demand through conception, promotion, exchange and distribution of goods and services. The marketing manager determines how to increase profits by developing new markets and by serving existing markets more effectively.

The following list contains a representative sample of job titles of former graduates with a Marketing major. Use this as an idea list, and remember that it represents some, but certainly not all, of the careers you might consider. Some of these jobs also require education beyond a bachelors' degree.