Advertising
Department of Communication-Advertising
The advertising program is designed to prepare students for careers in advertising agencies, the media, marketing or in-house advertising departments of organizations, or non-profit or political communications.
Students learn skills used in both creative and business aspects of the advertising profession. They take courses in copywriting for print and broadcast, print ad computer layout and design, broadcast production, media planning and sales, consumer behavior and strategic advertising campaign development, as well as communication courses in public speaking and persuasion. In addition, students learn about the history of advertising, laws and regulations affecting advertising, and social and ethical issues of advertising which affect society.
The following list contains a representative sample of job titles of graduates with a Communications major. Use this as an idea list, and remember that it represents some, but certainly not all, of the careers you might consider. Some of these jobs also require education beyond a bachelor’s degree.
Related Career Titles
| Account Executive Advertising Account Assistant Advertising Account Coordinator Advertising Account Executive Advertising Copywriter Advertising Manager Advertising Media Planner Advertising Research Assistant Advertising Salesperson Art Director, Advertising Art Director, Editorial Assistant Advertising Manager Assistant Art Director Assistant Brand Manager Club Marketing Manager Consumer Products Salesperson Copywriter Corporate Communications Specialist Corporate Designer Creative Director Development Officer Electronic Publication Specialist | Export Manager Fundraising Coordinator Graphic Artist Greeting Card Writer Illustrator, Advertising Illustrator, Editorial Market Research Analyst Market Research Specialist Merchandise Analyst Photographer Photojournalist Print Production Coordinator Promotion Coordinator Promotions Manager Proofreader Purchasing Agent Sales Representative Script Writer Special Events Coordinator Sports Promoter Technical Writer |
Related Major Skills
| Ability to write clearly Attention to details Compare and contrast evidence Create entertaining and persuasive messages Create powerful images with sight, sound, motion & words Critical thinking skills Demonstrate creativity and artistic expression Develop market research Effective speaking Evaluate ideas and presentation Evaluate information and sources Explaining processes, plans and concepts Gather information and data Identify different needs of individuals/groups | Influential/persuasion skills Interpretation skills Interviewing skills Measure media effects Planning and managing skills Present specific viewpoints Reporting and editing skills Rewriting and editing with others Synthesizing information Work in teams/small groups Work independently Work with deadlines Write press releases, scripts, or other |
Professional Organizations and Associations
ASU Ad Club
American Advertising Federation
American Association of Advertising Agencies
Public Relations Society of America
