ASU Department of Communication

The study of human communication can improve the exchange of information and human understanding. Undergraduate majors learn the dynamics of communication between individuals, groups, and cultures and their application to the media. There is a wide range of employment possibilities for graduates trained in the theory of communication in business, sales, public and personnel relations, and advertising. Through internships and curricular concentrations, students can prepare for careers in media news writing and editing, announcing, programming, community relations, directing and technical production. Job opportunities will increase as the communications industry expands, but graduates seeking entry-level positions will experience tight competitions due to the growing numbers of young people attracted to the field.

The following list contains a representative sample of job titles of graduates with a Communication/Electronic Media and Broadcasting major. Use this as an idea list, and remember that it represents some, but certainly not all, of the careers you might consider. Some of these jobs also require education beyond a bachelor’s degree.

Anchor Person Assignment Editor Audio Engineer Continuity Writer Creative Director Disc Jockey Editorial Writer Electronic Publications Specialist Executive Producer Media Buyer Media Planner Motion Picture Industry Artist Multi-Media Producer Narrator News Analyst News Correspondents News Videographer Photojournalist Print Editor

Production Manager Program Manager Public Relations Specialist Radio Announcers Radio Producer Radio Reporter Research Assistant Sales Manager Sales Representative (Radio/TV time) Scriptwriter Set and Props Manager Sports Announcer Station Manager TV Producer TV Reporter Video Programmer  Videotape Recording Technician Weather Forecasting

Related Skills
- Analyze and prioritize most recent news stories prior to broadcast time
- Analyze the daily professional and college/university sports events and discuss their personal views of the games,
   players, coaches, and executives in a live radio or TV broadcast
- Conducting radio call-in shows
- Contact prospective customers to sell time for advertising commercials on radio & TV programs
- Creatively author articles and stories for publication
- Manage rehearsals, establish pace of the program, approve all aspects of the program
- Operate music playing equipment and discuss and comment about music quality, musicians, and other various topics
- Performing announcements
- Plan and coordinate the segments of a radio or TV program
- Prepare scripts and decide who should be interviewed and what types of video and audio tapes from actual locations
   should be used to compliment stories
- Reporting news or sports events


Professional Organizations and Associations
International Communication Association
National Association of Broadcasters
Public Relations Society of America
Society for Technical Communication